E-commerce
Revenue notifications feel great. Then you check the bank account and the math doesn't add up.
Your Dashboard Isn't Your Books
You had a $60,000 month on Amazon. Congratulations. Now subtract referral fees, FBA fees, advertising, returns, shipping to the warehouse, the cost of the product itself, and the payment processing on your Shopify orders. What’s left? Most sellers don’t actually know.
Platform dashboards are built to show you sales, not profit. They show the number that keeps you excited and listing more products. But that number is gross revenue. It has almost nothing to do with what you actually earned. And if you’re running your business based on that number, you’re making decisions with incomplete information.
We build the financial picture that your dashboards leave out. Real costs, real margins, real profit by product and by channel.
Fees, Returns, and the Actual Cost of a Sale
A single Amazon sale can involve five or six different fees before you see any money. Referral fee, fulfillment fee, storage fee, advertising cost per click, return processing if it comes back. Shopify has its own subscription, payment processing, and app costs layered on top. Sell on both platforms and you’re dealing with two different fee structures, two different payout schedules, and two different ways of reporting your numbers.
Then there’s cost of goods sold. Not just what you paid your supplier, but the landed cost. Freight from the manufacturer, customs duties if you’re importing, packaging, labeling, prep fees at the warehouse. A product that costs $8 from your supplier might actually cost you $13 by the time it’s sitting on an Amazon shelf ready to ship. If you’re not tracking landed cost, your margin calculations are wrong from the start.
Platform Fee Tracking
Platform Fee Tracking
We break down every fee by type and by channel. You see exactly how much Amazon, Shopify, Etsy, or any other platform is taking from each sale instead of just looking at the net deposit.
True Cost of Goods
True Cost of Goods
Supplier cost plus freight, duties, packaging, and prep. We calculate the actual landed cost per unit so your margins reflect reality, not estimates.
Sales Tax Across State Lines
If you only sell through Amazon, the marketplace facilitator rules mean Amazon handles sales tax collection and remittance in most states. That part is straightforward. But the moment you sell through your own Shopify store or ship orders directly, you may have collection obligations in every state where you’ve crossed the economic nexus threshold. That could be 10 states or 30 states depending on your volume.
Each state has its own threshold, its own filing frequency, and its own rules about what’s taxable. Some states exempt clothing. Some tax digital products. Filing deadlines are different everywhere. Miss a filing or collect the wrong rate and the penalties add up fast. This is one of the areas where e-commerce sellers get into trouble quietly, because nothing seems wrong until a state sends a notice.
Nexus Tracking
Nexus Tracking
We monitor where you have sales tax obligations based on your actual sales data. When you cross a threshold in a new state, we flag it so you can register and start collecting before it becomes a compliance problem.
Filing and Remittance
Filing and Remittance
Monthly, quarterly, or annual filings depending on the state. We handle the submissions and make sure the right amounts go to the right jurisdictions on time.
Inventory Is Cash Sitting on a Shelf
You placed a $25,000 inventory order three months ago. That cash is gone from your bank account, but the product is still sitting in a warehouse. Some of it has sold. Some hasn’t moved at all. Meanwhile you need to reorder your bestseller but you’re not sure if you have enough cash because $12,000 in sales from last week hasn’t settled yet. This is the cash flow problem that every e-commerce seller eventually runs into, and it gets worse as you grow.
Inventory accounting also matters at tax time. What you have on hand at the end of the year affects your cost of goods sold, which directly affects your taxable income. Get the valuation wrong and you either overpay in taxes or create a problem for yourself down the road. We track inventory properly so you know what you have, what it’s worth, and how much cash is tied up in product at any given time.
Cash Flow Visibility
Cash Flow Visibility
We map out when cash leaves for inventory purchases, when sales revenue actually hits your account, and where the gaps are. You stop making reorder decisions based on gut feeling and start making them based on actual numbers.
Product and Channel Profitability
Product and Channel Profitability
Not every product makes money once you account for all the costs. Not every sales channel is worth the effort. We give you the data to see which products and which platforms are actually generating profit so you can focus your time and inventory dollars where they count.
Tampa Bay's Small Business CPA Firm
First Step:
A Short Conversation
Tell us about your business and where you need support. We'll walk through your situation, answer your questions, and give you a clear quote.
